Susosu Water Highlighted on the R4E Podcast
Explore the distinctive narrative of Susosu Water as it takes center stage on the R4E Podcast, a platform dedicated to celebrating unconventional life stories. Join Jheen Oh, the visionary behind Susosu, as he delves into the brand's unique journey, highlighting the pivotal role played by Union Kitchen—a key element that has shaped the brand's distinctive path in the premium water industry. The story behind Susosu Water is one of unwavering commitment to redefining industry standards and enhancing the bottled water experience, making its narrative on the R4E Podcast an inspiring journey worth exploring.
In his podcast appearance, Jheen discusses how his venture into the world of premium water began with a serendipitous discovery during a seemingly routine trip to the grocery store in 2018. As he perused the shelves, Jheen was surprised to find that many bottled waters marketed as "high-end" were, in reality, nothing more than filtered tap water. This revelation sparked a profound sense of dissatisfaction and inspired Jheen to embark on a mission to redefine industry standards. Focused on sourcing the purest water and maintaining a meticulous production process, he established Susosu as a brand defined by genuine dedication to elevating the standards of the bottled water industry.
Jheen also shares the realization of the crucial need for a robust manufacturing and distribution system after encountering challenges with Amazon. Proactively applying for the Union Kitchen Accelerator Program, he recognized its potential to address both manufacturing and distribution intricacies. By owning manufacturing facilities within the Union Kitchen ecosystem, Susosu Water not only ensured stringent quality control but also found a solution to the distribution challenges faced with Amazon. The Union Kitchen model provided a comprehensive distribution strategy that streamlined processes and ensured Susosu reached consumers seamlessly. This strategic shift, inspired by Jheen's experiences, has been pivotal in Susosu's journey, fostering exceptional product quality and efficient accessibility, thanks to Union Kitchen's holistic support in both manufacturing and distribution realms.
Concluding Susosu Water's R4E Podcast journey, we witness a tale of inspiration and resilience. Jheen Oh's mission to redefine premium water, born from a grocery store discovery, unfolds on the R4E canvas, with Union Kitchen playing a crucial role. Facing Amazon distribution challenges, Jheen's move to the Union Kitchen Accelerator Program streamlined both manufacturing and distribution. Susosu Water's narrative on the R4E Podcast exemplifies innovation, resilience, and is certainly worth a listen.