Case Study: Snacklins


Samy Kobrosly, a former DJ and radio host, founded Snacklins in 2016 after a group of his friends dared him to make a vegan pork rind.


In 2017, Snacklins got into their first major store—Whole Foods. Success in one Whole Foods led to expansion into four Whole Foods, then the entire Mid-Atlantic region, and now throughout the country.


In 2019, Snacklins landed investment from Mark Cuban on Shark Tank, opened their own facility to support national sales, and was rated among the top food trends by Whole Foods Market.