Caribe Juice Launches into Publix Grocery Stores
Caribe Juice, the first and only cold-pressed tropical juice line inspired by Caribbean flavors, is bringing sunshine to the shelves of Publix grocery stores. With this exciting launch, the brand is expanding its footprint across the Southeastern United States—introducing even more consumers to its fresh, vibrant, and authentically Caribbean taste.
Founded by Luis Solis while pursuing his MBA at the University of Virginia, Caribe Juice was born from a deep connection to the flavors of the Dominican Republic, where Luis grew up. Determined to share the vibrant fruit juices of his childhood, Luis set out to create a drink that was both delicious and clean—packed with real tropical fruits and none of the artificial additives. The result? A refreshing lineup featuring bold, island-inspired flavors like guava, passionfruit, and mango, blended with superfoods like acerola (a cherry-sized berry known for its sky-high Vitamin C content) and lightly sweetened with pressed cane stalk juice.
Caribe Juice’s journey began in Union Kitchen's Accelerator, where Luis refined the product and built out his go-to-market strategy. Initially using co-manufacturers, he realized that scaling would require a bold pivot. Luis took production into his own hands—literally—by acquiring and operating his own manufacturing facility in the Dominican Republic. This move allowed him to source directly from local farmers, ensure quality every step of the way, and slash the retail price of his juices from $4.99 to an accessible $1.99. The gamble paid off: Caribe Juice went national, landing in Walmart and now Publix.
With over 1,200 stores, Publix is one of the most respected names in grocery—and a perfect partner for Caribe Juice’s next phase. This launch opens the door for even more consumers to experience the tropical escape packed into every bottle. It’s also a meaningful win for a brand that prides itself on authenticity, sustainability, and economic empowerment across the Caribbean supply chain.
From the orchards of the Dominican Republic to refrigerators across the U.S., Caribe Juice continues to bottle joy, flavor, and purpose. Now at Publix, they’re bringing the taste of the tropics to a grocery aisle near you.
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