Phase One Launch
Phase One: Launch is focused on building a cohesive concept, executing the technical elements of a packaged product, and launching into market. We want to get to market quickly so that we can start learning and moving towards what people want.
Section 1: Concept
This section focuses on defining a mission, core values, and the six interdependent elements of a cohesive concept.
Section 2: Technical Execution
This section focuses on the technical elements required to launch a market-ready product, including legal, manufacturing, supply chain management, pricing, packaging, and more!
Section 3: Launch
This section dives into launching your market-ready product. We will work through channel strategy, working with distributors and retailers, and online sales.
Read more on Product Launches at Union Kitchen!