PRESS RELEASE: SNACKLINS® Unveils Crisp New Brand Identity and Product Offerings
Release Date: December 14, 2020
SNACKLINS ® is entering 2021 with a bang (or rather, a crunch) with a refreshed look and new offerings for consumers.
Rockville, MD. — Amid promising growth and just in time for the new year, SNACKLINS, a better-for-you snack company, today announced several impactful updates: a brand refresh, a new e-commerce website, a new flavor, and its first multi-serve pack size that will be available for purchase online and at Whole Foods in the Northeast and Mid-Atlantic regions.
As consumer buying habits have shifted overwhelmingly to e-commerce during the COVID-19 pandemic, SNACKLINS has seized the opportunity to expand its online offerings and gather insights about its core consumer. Specifically, SNACKLINS identified an opportunity to refine its product positioning, branding and web presence and partnered with Day Job, a creative agency based in Los Angeles, to bring its refreshed visual and digital identities to life.
The new SNACKLINS brand system is centered on a series of stylized mouth designs to celebrate the unique flavor and texture of its signature plant crisps. The updated website includes improved features such as customizable mix & match package options, greater interactivity, and customer reviews to create a seamless purchasing experience.
SNACKLINS also announced the release of a new flavor, Teriyaki, to replace Miso Ginger. This move positions SNACKLINS to offer a complete flavor lineup free of all common allergens.
Finally, after countless requests from customers and retailers, SNACKLINS has released a new, 3oz multi-serve package size aimed at the natural and conventional channels as the company looks to expand its retail footprint on the East Coast and in other strategic markets in 2021.
The new single and multi-serve offerings are available exclusively on snacklins.com. The new packaging will make its retail debut on Northeast and Mid-Atlantic Whole Foods shelves in Q1, offering the full flavor lineup in 3oz bags.
“SNACKLINS has evolved from a passion project to an incubated product to a high-growth snack company over the past five years,” said company CEO Kevin Blesy. “That process has given us the time to understand what’s most important to us as a brand and what keeps our customers satisfied. With the release of our new branding, website and products, we feel like we finally have the identity and offerings to match our values and key attributes. We’re thrilled to see where this journey will take us in 2021 and beyond.”
The company recently doubled the size of its production facility (the “Snacktory”) to scale its in-house manufacturing capacity alongside increased consumer demand. The company said it expects revenues to triple in 2020 versus the year prior.
SNACKLINS ® started as a joke between friends to create a vegan pork rind. But what began as a joke has turned into an intentionally delicious (and accidentally healthy) low-calorie crisp made from real, fresh ingredients: yuca, mushrooms, and onions. While traditional chips and so-called “healthy” snacks are high in calories, SNACKLINS ® are under 100 calories a serving; the company encourages fans to “Eat The Whole Bag ® !” SNACKLINS ® previously received an investment on Shark Tank from Mark Cuban and was rated among the top food trends of 2019 by Whole Foods. It is currently available for purchase on Snacklins.com, Amazon, and retailers including Whole Foods (Northeast and Mid-Atlantic), Stop & Shop, Erewhon, MOM’s Organic, and select ShopRite locations. Find out more at www.snacklins.com.